What direction is the Internet going to take?

A question that all site administrators are, or should be asking themselves, when they are deciding what they should be doing to develop their site further is, what will internet users be wanting tomorrow? In order to answer this you need to know who is using the internet, how and why. Secondly you need to know where the use in increasing and where are the users increasing their usage of the internet.

Internet Usage by Population.

With World population of almost 6.7 billion there are just over 1.4 billion internet users or 21.1% of the population. There has been a worldwide increase in internet usage of 290% from 2000 to 2008.

With a population of just under 3.8 billion or 56% of World population Asia has just under 530 million internet users which is 14% of Asian population and 37.6% of worldwide usage. The increase in internet use in Asia from 2000-2008 has been 363.4%.

North America has a population of just over 337 million or 5.1% of World population. Internet usage in North America is 246.5 million or 73.1% or the North American population and 17.5% of world usage. North American usage has grown by 127% from 2000-2008.

Population in Oceania/Australia is 34 million or 0.5% of World population. With an internet usage of 19.4 million or 57% of the regions population and 1.4% of world usage Oceania/Australia has seen a usage growth of 290% from 2000-2008.

Europe, with a population of 800 million has 12% of the Worlds population. Europe has 382 million internet users which represents 47.7% of European population and 27.1% of world usage. Europe has seen a 263% increase in internet usage from 2000-2008.

With Middle Eastern population of 197 million people, representing 3% of the world population, there are 42 million internet users. This is 21.3 % of middle eastern population and 3% of world usage. The Middle East has seen a 1176.8% increase in internet usage from 2000-2008.

Africa has a population of 955 million which is 14.3% of World population. There are 51 million internet users in Africa making 5.3% of its population and 3.6% of world usage. African internet use has grown by 1030.2% from 2000-2008.

The Latin American/Caribbean region has a population of 576 million people which is 8.6 percent of World population. This region has 137.3 million internet users representing 23.8% of the regions population and 9.8% of world internet usage. The Latin American/Caribbean region has seen an increase in internet usage growth of 659.9% from 2000-2008.

From these figures we can see where internet use is likely to increase in the future and where there is limited room for further expansion.

Asia with just over half the worlds population has one of the lowest levels of penetration as a percentage of population. Regardless of this, it still has the second highest level of usage as a percentage of World use at 37.6% yet still has a population of over 3 billion yet to enter the internet usage market. With the burgeoning Asian economies and this huge potential market the Asian region stands to be a lucrative area for internet expansion. This could be illustrated with the recent release of the .asia domain extension.

The North American region by contrast has an internet usage of 73.1% of its population numbering less than 100 thousand people. There is very little room for expansion in this area with such a large percentage of the population there already using the internet.

Other areas with that already have a significant portion of the population already using the internet are Oceania/Australia and Europe with 57% and 47.7% respectively. Oceania/Australia has a very small population and little to offer in terms of an expanding internet market. Europe has over 400 thousand people who are not using the internet, this small when compared to Asia and even the African region.

The African region has just over 900 thousand people who are yet to begin internet usage. However further expansion of the internet usage in Africa may be restricted by the relatively poor population in this region along with significant political instability in the area and poor infrastructure.

The remaining regions of Latin America/Caribbean and the Middle East when combined have approximately 600 thousand people who have begun internet use. Although this is a significant market it will be limited by the size of the economies in these regions combined with significant political instability in parts of these regions.

So Asia sits to be quite a powerful area for internet expansion with its vast population and increasing economies providing both a significant market penetration opportunity and an increasing amount of consumers with the income and wish to enter the internet market. Europe also has quite a bit of room for expansion while North America is just about at saturation point and has very little room for further expansion of its internet market.


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ICANN approves big changes for Domain Names.

At the Internet Corporation for Assigned Names and Numbers (ICANN) Annual General Meeting yesterday delegates approve plans to open up the creation of thousands of new domain names. With the final details to be worked out the new domain names are due to be issued sometime in 2009.

The new rules will allow for a departure from the current 240 country and territory domains and the 20 generic names such as .com .net and .aero and open up the way for many more new ones such as .sex, a hot contender for popularity and even names such as .bank or .car and the many brand names. It has also given approval for domain names to be released in languages such as Arabic or Chinese Mandarin.

This set to change the way we see the Internet with many new and imaginative names set to appear next year.

Where will the Internet go? - New happenings with Domain Extensions.

A Domain Extension is the .word on the end of a domain name such as .com, .net, .mobi and so on. At the moment these are restricted to those extensions approved by ICANN, the body that governs the release of domains and IP numbers. How would the internet change if you could use any word you liked as a domain extension? Well, this could become a reality with the ICANN Annual General Meeting happening in Paris in July 2008. One of the Items for discussion at this meeting is the release of generic names for domain extensions. This would mean that anyone could apply for a domain with any extension they like. Words such as .love .world .holiday, if you can think it you can have it.

ICANN currently issue domain names on IPv4 which is estimated to run out by 2011. With this in mind they are now developing IPv6 which would open up the way for these generic domain extensions. How will this affect the value of domain names? The top level domains such as .com may lose some value with the many other extensions available but there are some great opportunities to use your imagine in creating some very new and unique domains. I wont give away to many ideas, I have some of my own but there is a great opportunity here to have fun with words and expand the way people see and use the internet instead of being stuck in this .com world we have. Company such as the Australian giant BHP could have www.bhp.steel, Could think of a better way to market any business. Cnn.cnn could be the new web site for this news giant. There are so many possibilities here.

I hope this goes ahead, my imagination is already running wild.

How much is a Domain name worth?

This is a question I ask myself everytime I register a new Domain. Unfortunately it is not an easy question to answer, but there are some signs to know whether a name is worth something or not much at all.

Things that need to be considered is whether it is related to a subject that people want to know about, how searchable is the name and how likely is the name to be typed directly into the address bar. These are just a few considerations. Other considerations are the length of the name and how easily the name can be remembered. Very short names such as two or three letter names can be very valuable because of their limited availability and .com names lend to sell for more due to the universal appeal.

There are however many new domain extensions coming to the market. A relatively new extension .mobi is one that could become more valuable as more and more mobile phone networks are developed and mobile phone internet web browsing becomes more popular.

The new .asia domain extension is another set to gain value as its appeal to the asia-pacific region becomes more obvious and internet users in the area start to seek out web sites ending in .asia.

Ultimately the value of a domain is what someone wants to pay for it, so while you may have an idea of what you want for a domain it is real value wont be realised until you find someone willing to pay for it and you are able to settle on a price that you are willing to accept in exchange for the domain.

Check our list of available domain names, there just might be one there that is perfect for you.